Elegance and eroticism as the lynchpin inspiration behind her debut collection, Vivienne Heilig explored the challenges women face when dressing seductively.
The starting point to her concept was an interview she heard with the psychotherapist Ester Perel discussing female sexuality. She found her explanation of female narcissism and modesty in the context of seduction inspiring. Heilig’s work combines and opposes elegance and eroticism in a modern form as well as explores and questions exposure.
In order to create a tension between sexual desire and conservatism, she inverts the codes of traditional associations we have with garments, fabrics and cuts. Fabric texture and a strong color palette are an important value to her work. She employs colors such as black, grey old pink, lilac and beige which evoke a mysterious femininity and clashes fabrics such as latex with a delicate knit for example.
Her final collection fully embodies the modern French woman living in Paris who enjoys styling pieces and combining and opposing elegance and eroticism.